The next battle has begun, and my money is on Microsoft to deliver (as they have so far). It looks like they've started a BALLSY ad campaign...check it out...this ad was in the July issue of "Playstation Magazine". (I love it!)
...I just hope it works. People are stupid, and for some inexplicable reason, love Sony. All I can say is read all of the facts you can from 3rd parties...don't trust 1st party information until a 3rd party backs it up.